A lot of prep work went into the campaign to launch the new saturation EQ by Musik Hack. the team introduced a preview of the plugin at NAMM, followed by a massive content creator campaign timed to be released on Valentine's Day. Here are just a couple of examples - each content creator took a different approach, with MixbusTV actually taking the "risk" of including behind the scenes footage from the early development stages of the plugin. It all worked out out super well and

That drop!

Check out Roland Lim's reel about Loudness Wars and you'll see :)

The second half of last year brought an overwhelming number of client reviews and updates. There were so many that sharing each one here became a challenge. But, hey, HAPPY NEW YEAR! One of my resolutions is to post and brag here a bit more :) So, here we go, 2 fresh videos, one covering a new plugin from iamReverb - presented by the great Warren Huart himself, and the new compression plugin by Sonible, presented by Arcade. Also, Audiohaze has made two really cool vids, both

So beautiful! The song is an original from @CreativeSauce and Suzi. Makes the new Austrian Audio mic shine (and also the headphones :)

We managed to get EastWest founder Doug Rogers and his son, CMO at EastWest, on Produce Like a Pro for a fascinating interview about what...