Successful launch of Musik Hack's new plugin SweetEQ

A lot of prep work went into the campaign to launch the new saturation EQ by Musik Hack. the team introduced a preview of the plugin at NAMM, followed by a massive content creator campaign timed to be released on Valentine's Day. Here are just a couple of examples - each content creator took a different approach, with MixbusTV actually taking the "risk" of including behind the scenes footage from the early development stages of the plugin. It all worked out out super well and we're happy that both media and users are enjoying SweetEQ!