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Influencer Marketing: World's Largest Pedalboard
And, yes... it is a certified Guinness World Record!
When Sweetwater and Rob Scallion put together the ambitious goal of creating the World's Largest Guitar Pedal Board, they turned to us at Music Marcom to help put the sponsorship and promotional deals together to make such an endeavor possible.
This project pulled together 34 pedal manufacturers and a combined 319 total products! All of those manufacturers needed exposure for their sponsorship, and we were able to get media, more influencers, and the companies themselves on board to cover this extensive feat - garnering millions of views for months.








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