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Product Launch: Austrian Audio MiCreator
Professional audio company Austrian Audio came to us to launch a new USB microphone into the music and creator markets. Through a campaign that involved music and audio influencers - including Andrew Huang with over 2M subscribers - social media, print, podcasts, and more, we generated more than 50 pieces of coverage that reached an audience of 14 million targeted customers and generated 400k views and 13k engagements in the first 3 months.
This successful product launch helped establish a new market for Austrian Audio that continues to pay dividends today.








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