Sweetwater Broke a World Record!
Sweetwater and YouTube Musician Rob Scallon went out to make the World's Largest Pedalboard and they succeeded! 319 pedals, several days of work and a fantastic crew of experts, and voila: the GUINESS WORLD RECORD was achieved! #officiallyamazing
This was also a marketing strike of genius: After the filming of the-making-of the Largest Pedalboard in the World, they sent the individual boards to influencers all over the country for them to try out "a piece of history" which resulted in more video coverage and more participation in the accompanying Sweetwater give-away. They enlisted major guitar publications and the most prominent guitar podcasters to report about the amazing feat. Music Marcom helped make it happen, and we couldn't be prouder.
Here is Sweetwater's video about how everything came together:
And here is the giveaway to go along with it:
And if you google "Sweetwater, Largest Pedalboard", you'll find amazing videos of all the different participants. This was definitely the craziest campaign we ever worked on :)