Ara Ajizian gives Booby Borg's book Music Marketing for the DIY Musician a read and sums up his review as follows:
"It's hard to imagine a more in-depth guide for 21st century artists trying to succeed at any level with their music. Music Marketing for the DIY Musician by Bobby Borg is a 300+ page, step-by-step manual to achieving success. Now, that doesn't excuse you from the basics of good musicianship and the ability to craft songs that click with people. For most of us, that's the fun part. It's everything else that comes with being in a band that gets to be a pain. With Bobby Borg and his essential reference guide on your team, you'll be able to create an effective strategy that works for you and your band, and not spin your wheels guessing what works and what doesn't."
Read the full review here.