PR & Marketing agency serves over 50 music companies over the past decade, looks to the future
Phoenix, AZ (June 23, 2014) – Music Marcom is celebrating 10 years in business in 2014. During that time, the company has successfully provided marketing communications services to over 50 musical instrument, professional audio, and music technology companies as well as recording facilities and audio industry professionals.
Combining their collective PR and marketing experience from such companies as Guitar Center, Magix Entertainment, SDI Media, Steinberg Media Technologies and Fender Musical Instruments, Brian and Martina McConnon founded Music Marcom in 2004. “We actually met at the NAMM show in Anaheim, California,” points out Brian McConnon. “We have different, but complimentary skills sets that allow us to cover a lot of ground for our clients.”
The vision was to provide small to mid-size companies a menu of expert marketing and communications services as an alternative to an expensive in-house department. By keeping Music Marcom focused and specialized, they are able to provide a tremendous value for their clients. “As we ramped up, we found this formula fit a wide range of situations, from start-ups that need the entire portfolio of marketing services, to mid-size companies that need product launch or tradeshow support, and large corporations that need focused and targeted PR,” says Martina McConnon.
Kim Pfluger, PR and Events Manager for iZotope, Inc. said, “iZotope has had the pleasure of working with Music Marcom since the very beginning. Their focus, attention to detail, and assertiveness continue to build our brand in the Pro Audio, MI, and Post Production industries, as well as new industries and geographic locations. Up for anything, they deliver great results with a positive attitude, fostering close relationships with the media on iZotope's behalf.”
As the industry has evolved, so too has the way Music Marcom markets their clients’ products and brands. “The shift to digital media has created more opportunities to engage customers, but it has also fragmented the landscape into specific interests and preferences,” adds McConnon. “We help clients plan and implement traditional PR and marketing strategies with modern digital, social, and content marketing strategies for a completely integrated approach.”
"We have been working with Music Marcom for the last five years to help us gain better product recognition of our musician oriented publications in the MI space,” said John Cerullo, Group Publisher, Hal Leonard Performing Arts Publishing Group. “They have done an amazing job augmenting our in-house efforts, which is exactly what we needed when we started this relationship. Brian and Martina have been wonderful to work with and are very engaged with both our publications and authors. This makes all the difference in the end results. We look forward to working with them well into the future."