
SERVICES
What is MarCom?
MarCom, or marketing communications, is creating the right
message at the right time and getting to the right audience. It is the
who, what, why, where, and when of a company, brand, product, or
person.
What can MarCom do for me?
MarCom is the key to communicating features and benefits to the right
audience, which can make or break a new product or CD launch,
keep existing sales strong, get you your next gig or booking, or
position your company as a market leader. A good MarCom plan:
- Creates vital exposure
- Builds credibility
- Drives sales
Why should I use Music Marcom?
Focus. We are solely focused on the music industry. It's in our name.
Many agencies cover many markets and you run the risk of getting lost
in the crowd. We come from a music background and have never left
so we understand musicians and their tools.
Experience. Check out our client and sample page. We have the right
industry relationships and they have led to a track record of proven
results. Simply put - we get you covered.
Cost. PR is the most cost-effective form of marketing there is. We
ensure a return on your investment by placing an average of 10 to 20
times our fees in media value. Advertising has a ratio of 1:1. We get
multiple placements across multiple mediums in the same lifespan
of a single ad.
Public Relations
Media Relations
Product placement and reviews
Story pitching
Email marketing
Graphic design
Marketing content
Product photography
Trade show support
Press tours
Advertising design and placement
Social networking
Website design
Copywriting
Artist Relations
"Just wanted to let you know that your press releases are excellent. You must
know how many we get here at Futuremusic, and your writing really stands
out. If we were reviewing your work, it would easily score a 100% rating."
- Dan Brotman, Futuremusic.com
Speaking / panel engagements
Product launches
Events
Market and competitive analysis
Branding
Promotions, contests and sponsorships
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